Digital Marketing Manager

Location Dublin
Salary: 45k - 60k
Job ref: 083642
Published: about 1 month ago

Woodie's is the market-leading DIY, Home& Garden retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as one of the Top 75 Best Workplaces in Europe by Great Places to Work and an official Best Workplace for Women for the past three years! We are also recognised by the Irish Centre for Diversity & Inclusion as an accredited Investor in Diversity


We are currently recruiting for a Digital Marketing Manager to join our Marketing & Digital Team reporting to Head of Digital.


Skills and Qualifications:

  • Digital Marketing Expertise: In-depth knowledge of SEO, PPC, social media, content marketing, email marketing, and web analytics.
  • Analytical Skills: Comfort with data analysis tools to interpret data and make data-driven decisions.
  • Project Management Skills: Juggling multiple campaigns and managing teams with strong organizational and project management skills.
  • Communication Skills: Excellent written and verbal communication for collaborating with various stakeholders.
  • Leadership Skills: Providing direction, motivation and delegation skills for managing a digital marketing team of 5+ colleagues.
  • Creativity and Problem-Solving Skills: Developing creative marketing strategies and adapting to challenges in a dynamic retail market.


Education and Experience:

  • A bachelor's degree in marketing, business or relevant qualification in a related field is preferred.
  • Relevant experience in a similar role for 3+ years


Main role responsibilities include:

*         Responsible for the overall digital marketing strategy from conception through to implementation and analysis of performance metrics, working with our Digital Agency and wider Woodie’s Marketing & Commercial teams.

*         Lead Woodie’s digital activities to optimise the omnichannel customer journey, utilising social tools, content, and Search to help drive customer engagement, brand profile, and revenue growth.

*         Technical understanding of SEO, Email, Analytics, Marketing Automation, UX, social media, paid advertising and website management & analytics. 

*         Staying up to date with market trends, conducting competitor analysis, and gathering customer insights to identify opportunities, challenges, and emerging trends, informing strategic decision-making.




Our benefits include: 

  • Hybrid working (3 days on-site in Tallaght and 2 days remote working each week)
  • Colleague Discount
  • Company Pension
  • Healthcare
  • Wellness Initiatives
  • Paid Maternity & Paternity leave
  • Sick-pay scheme
  • Flexi-Wage - Choose your own pay cycle!