Digital Marketing Executive

Woodie’s: the market leader DIY, Home and Garden Retailer in Ireland and official “Great Place to Work” are looking for an enthusiastic & driven Digital Marketing Executive to join our expanding Support Office Marketing & Digital team. This role is an opportunity to join a dynamic team and contribute to the success of a much-loved Irish brand.

Accountability:

This exciting role for a creative social media savvy digital marketing executive. The role is primarily focused on planning, creating, and reviewing content for our social media channels, along with managing our influencer partnerships and supporting the Digital Marketing Manager on broader digital marketing efforts. As a key member of the Digital & Marketing team, you’ll play an important role in shaping and delivering the Woodie’s brand vision across social platforms, helping to drive engagement, brand growth, and commercial performance during an ambitious period of expansion.

If you are passionate about social media, paid and organic, are creative with strong copy writing skills and want to progress your career in a fast-paced dynamic Irish business then this is the perfect role for you.

Key Responsibilities:

*              Create, own and manage the content calendar across all key digital channels – including social media, influencer campaigns, search, and SMS – aligning with brand campaigns, trading priorities, and business objectives.

*              Continually monitor cultural moments, trends, and competitor activity, and share relevant insights to inform and enhance our content strategy and engagement.

*              Lead influencer strategy execution – identify, brief, and manage influencers; oversee content delivery; report on performance; and explore new partnership opportunities.

*              Manage Paid Digital Agency with support of Digital Marketing manager. Lead all briefing, measurement, ways or working, reporting and ROI.

*              Manage budgets across influencer marketing, paid social, and organic content – ensuring spend is aligned with campaign goals and ROI targets.

*              Collaborate cross-functionally with Commercial, eCommerce, Store, and Online teams to ensure digital content supports trading plans and stock levels.

*              Work closely with the in house- creative content team and agencies to brief, co-create, and deliver best-in-class content in line with brand tone of voice and campaign messaging.

*              Create Ad copy for social media, and digital Marketing ads – ensuring consistency and clarity of message across all channels.

*              Contribute from a digital marketing perspective to integrated marketing plans, working across CRM, PR, Events, Paid Media, and Retail to deliver joined-up campaigns and customer experiences.

*              Monitor and report on content performance, using tools like Google Analytics, Meta Insights, and Google Ads to share insights and continuously optimise.

*              Champion process improvements, helping to evolve our ways of working

Experience & Qualifications required:

A minimum of two years relevant experience with demonstrated success in the role(s) working for either a brand or an agency.

*              Passionate about social media marketing, digital native and fully understand all social media platforms, how to create engaging content for our customers that is algorithm savvy.

*              Minimum of 2 years’ experience in a marketing, content, social media or influencer management role (Client or agency-side).

*              A team player who works well in a fast-paced environment and is aligned to our  Woodie’s Core values is essential. Core Values below

*              A bachelor’s degree in marketing or related field is desirable.

*              Proven track record in writing engaging, brand-aligned content and delivering successful digital campaigns.

*              Strong understanding of key content performance metrics and reporting tools such as Google Analytics, Meta Business Suite, and Google Ads.

*              A digital native with a deep understanding of social media platforms, influencer marketing, and online customer behaviour.

*              Excellent communication skills – with the confidence to work cross-functionally and manage agency or talent relationships.

*              Highly organised, detail-oriented, and comfortable managing multiple projects with competing deadlines.

*              Creative thinker with a commercial mindset – able to balance brand storytelling with performance goals

Woodie’s Core Values

*             We are one Team – together we achieve more

*              We are Brilliant for our customers – it’s what we do

*              We do the Right Thing – we take pride in what we do

*              We are Helpful – we go the extra mile

*              We are Ambitious – we aim high